A MARKETING EM SI

Hugo Gonçalves

Founder of Marketing em si

With over 15 years of experience in marketing, Hugo Gonçalves has developed work as an external consultant for various organizations, focusing on the design of the strategic marketing plan customized to each case, as well as the creation and management of teams aimed at business growth and promotion of brands / products and services.

It has collaborated in organising the participation of Portuguese companies in professional fairs from various sectors (the first in 2008 FIL Lisbon, the last in 2020 RAI Amsterdam, passing through other events in locations such as Batalha, Porto, Madrid or Barcelona) and supported processes of entry of foreign organisations into the European market (via Portugal).

Mission

To democratise the access of entrepreneurs, micro, small and medium-sized businesses to the most promising marketing tools, used all over the world by successful organisations.

 

Vison

A better world is also made from the sum of "valuable moments"! We create and deliver value so we are committed to be recognized as a reference in marketing management consulting for small business in Portuguese, English and Spanish speaking markets.

 

Values

Empathy (really in the customer's place)
Method (systematised experience and knowledge)
Tuning (shared vision)
Immersion (in the client's universe)

What
Define Us

With a solid theoretical preparation and an effective knowledge of the business core, our approach is unique as we meet the entrepreneur, apply the marketingemsi matrix in order to assess their real needs/expectations and then jointly prepare the most appropriate approach to the market.

Areas where we operate

The Marketing em Si's relationship with its clients is based on trust and confidentiality. It is with great respect for these fundamentals that we will now refer to some sectors where we have developed national and international projects.

Architecture

If it is true that the pandemic context did not stop the construction sector, it is also undeniable that the brilliance of the previous two years has slowed down considerably. These have therefore been challenging times for these entrepreneurs and our collaboration has been in reassessing their "basics", through an internal diagnosis and an analysis of the new external environment. This exercise allows us to draw important conclusions to leverage the brand and strengthen the business according to current trends, without losing the differentiating elements that make each company unique.

Decoration

Home, office, shop, restaurant, office or any other space where people spend time had to be rethought in the light of a completely different use than the one that prevailed before March 2020. As we understand the Covid-19 phenomenon and the lasting changes it imposes, the importance of having a professional thinking about spaces has become more evident. In the projects we have developed with clients in the decoration area we have designed a plan that allows them to demonstrate to their market how their intervention will translate into a real benefit for the quality of life and productivity of their customers.

Sports

Another sector that felt a strong impact due to the huge restrictions it has been subject to since the beginning of the pandemic. Here there are clearly two distinct realities: the sports that have competition and those where the focus is on training and education.  Regardless of which is the case, our role has been to accompany these organisations in order to collaborate in their adaptation to the digital channel, which has allowed them to continue working and cementing relationships, even when the circulation of people is practically nil.

Architecture

If it is true that the pandemic context did not stop the construction sector, it is also undeniable that the brilliance of the previous two years has slowed down considerably. These have therefore been challenging times for these entrepreneurs and our collaboration has been in reassessing their "basics", through an internal diagnosis and an analysis of the new external environment. This exercise allows us to draw important conclusions to leverage the brand and strengthen the business according to current trends, without losing the differentiating elements that make each company unique.

Decoration

Home, office, shop, restaurant, office or any other space where people spend time had to be rethought in the light of a completely different use than the one that prevailed before March 2020. As we understand the Covid-19 phenomenon and the lasting changes it imposes, the importance of having a professional thinking about spaces has become more evident. In the projects we have developed with clients in the decoration area we have designed a plan that allows them to demonstrate to their market how their intervention will translate into a real benefit for the quality of life and productivity of their customers.

Sports

Another sector that felt a strong impact due to the huge restrictions it has been subject to since the beginning of the pandemic. Here there are clearly two distinct realities: the sports that have competition and those where the focus is on training and education.  Regardless of which is the case, our role has been to accompany these organisations in order to collaborate in their adaptation to the digital channel, which has allowed them to continue working and cementing relationships, even when the circulation of people is practically nil.

Our experience at the service of your objectives