By: Nuno Ferreira - International Business Manager It has been two decades this year since two promonitory events dictated what has been the economic history of the...

By: Adelaide Nunes - Fashion Consultant Creating a visual identity or building communication strategies capable of influencing others and creating external visual codes, is crucial to have a...

- So, how's that health going? The importance of a good and timely diagnosis, performed by a qualified and experienced healthcare professional is undeniable and, by...

If you were asked now what marketing is, what would you answer? Would it be a simple question or would it bring some confusion? I suspect that for every ten questions you would get ten answers....

In addition to the visible part of a business it is necessary to consider a set of activities of great importance that ensure its existence. From the selection of suppliers to the...

In the world of entrepreneurs, micro, small and medium-sized businesses it is common to resort to the services of specialised professionals in the most varied areas, whether it be in response to legal impositions...

The myriad of issues that are essential to the running of a business but which are foreign to the entrepreneur, make the challenge of setting up on your own enormous. It is therefore important that...

The expression Black Friday, originating from the financial area (due to a North American stock market speculation manoeuvre in the 19th century that took place on a Friday), definitively entered our lexicon ...

Assuming it is a professionally run entity, the retail price of a product or service is a great way to understand if we are...

Developing corporate awareness is an extremely complex challenge but it can translate into considerable gains in the medium/long term. Achieving a greater connection with the client, allowing, among others...