A strategic marketing consultancy should be a partner (external to the organization) that receives inputs from the leadership and, in total alignment with it, designs and manages the implementation of the strategy that allows maximizing the achievement of the best results.

As a facilitator of its clients' business growth, Marketing em Si takes on the management of the "marketing department" of companies, so that the client can benefit from contact with just one specialized interlocutor (instead of having to invest time and energy in identifying and leading the various players in the company's marketing operations).